CHICAGO, May 13, 2016 – SMS Assist, an innovative mobile and cloud-based multisite property management company, will be sponsoring IMN’s 4th Annual Single Family Rental (SFR) Investment Forum (East), sharing in the latest strategies, solutions and technology innovations driving service and value in the fast-growing SFR market.In recent years the number of individuals and families in rental housing has ballooned to more than 43 million, according to the Harvard Joint Center for Housing Studies, and SFR investments are soaring, with multi-million securitization deals closing monthly and 1 in 9 homes in the U.S. now listed as SFRs, according to IMN. Responding to this growing demand, SMS Assist’s disruptive technology platform, world-class team and focus on continual innovation are helping clients such as Colony Starwood Homes (NYSE: SFR) and Home Partners of America reduce repair and maintenance spending and improve service efficiencies for SFR investors, owners, vendors and residents.With support from the National Rental Home Council (NRHC), the SFR Investment Forum brings together more than 1,000 real estate investment trusts (REITs), buyers, investors and service providers for discussion, debate and networking at the Loews Miami Beach Hotel from May 16-18.As a Gold Sponsor for the event, SMS will be underwriting morning sessions and programming for the conference, building on its commitment to deliver total cost solutions to the SFR market.“There’s a higher demand than ever before on SFR investors and owners to reduce repairs and maintenance costs and improve efficiency without sacrificing quality of service for their customers,” said Mike Travalini, president of SMS’ residential division, who joined the company in early 2016, formerly as a client with Starwood Waypoint Residential Trust, now part of Colony Starwood Homes. “We’re proud to be a sponsor for IMN’s SFR Investment Forum, the leading industry event for the SFR community, sharing how our transformative technology and fully-managed enterprise solutions are not only saving owners time and money, but also protecting long-term asset value and renter experience.”Attendees can visit SMS’ residential services team anytime during the conference to learn more about the company’s proprietary technology, affiliate advantages and residential solutions for its growing list of national and Fortune 500 clients.Stay Connected

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About SMS AssistSMS Assist is a Chicago-based technology company providing multisite property management to a roster of Fortune 500 clients with a team of more than 800 dedicated employees and more than 186,000 service locations. Using its proprietary software platform to manage its network of more than 20,000 affiliate subcontractors, SMS Assist offers a suite of property management benefits including leveraged pricing of products and services, a $50 million insurance policy, real-time services validation, instant invoicing, automatic service audits, and data analysis to ensure quality and cost efficiency. SMS Assist is revolutionizing multisite property management services for clients including JPMorgan Chase (NYSE: JPM), O’Reilly Automotive, Inc. (NASDAQ: ORLY) and Invitation Homes Inc. (NYSE: INVH). To learn more, visit

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